Case Study

Jasco is a global consumer electronics company and one of the largest private-label manufacturers in the industry, producing products under household names including GE, Philips, Enbrighten, Disney, and Energizer. As their Web Content Manager, I redesigned and developed nine e-commerce websites and worked as part of a cross-functional team of copywriters, photographers, and graphic designers to create cohesive product visuals across every brand in their portfolio.

The most significant design challenge was leading the rebrand of Philips electronics packaging after Jasco acquired the license and moved production in-house. Rebranding packaging for a globally recognized consumer electronics name, maintaining the brand equity Philips had built while adapting it for Jasco's production and distribution system, required both precision and intensely strategic design.

Additional work included trade show display design for major industry events, where the visual presentation of multiple brands in a single booth environment required a clear hierarchy and distinct brand separation without visual chaos. Packaging design for a wide array of product categories was my first role at Jasco, which quickly evolved to Brand Lead and Web Content Manager.