Brick-and-Mortar Blueprint
Tier 1
$48
Online Course Only
Tier 2
$188
Online Course +
Virtual Support
Tier 3
$300
Online Course +
Virtual Support + Workshop
What’s in it?
Learn the steps to go from online store or pop-up shop to brick-and-mortar! There are so many steps to consider that you may not have thought of, and we’re here to help. WIth experience as vendor at over 150 pop-ups, 2 different mobile pop-up shops, 10 years of retail ownership experience in four different brick-and-mortar locations, and 12+ years wholesale experience including being a tradeshow exhibitor, I’ve learned a lot and am excited to help you save yourself a lot of online research and cut through the noise to get your retail shop up and running as soon as possible. Let’s get started!
What you’ll learn
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![Interior of a plant shop showcasing various potted plants on wooden shelves and floors, with some colorful plant pots and hanging textiles.]()
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It all begins with an idea. Have you always wanted to open a store?
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![Colorful party supplies and decorations in a store, including paper lanterns, rainbow streamers, and various cups and accessories displayed on tables and shelves.]()
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Do you know all of the steps to get your doors open and customers buying?
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![A small, adorable, lavender-colored building with large glass doors, a step, and a sign that reads 'Flora Fern' with a pink background and a purple palm tree logo. The building has a small collection of colorful balloons (blue, pink, purple, yellow, orange) tied to a white rectangular container outside, and is set in a grassy area with trees and a street reflected in the glass.]()
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It all starts with asking the right questions and following steps to get the ball rolling in the right direction.
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![A wall decorated with various posters, stickers, and images, including movie references like Jurassic Park, a message that says "Welcome! Everything is fine," and comic-style art. In front of the wall is a wooden counter with small decorations, hand sanitizer, and merchandise, with yellow baskets on a black stand to the right.]()
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You really can have your dream store selling your favorite brands and making real connections with people in your community!
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![A storefront with a large sign reading 'JOHNNY AND JUNE' and a smaller sign outside saying 'COME ON IN, WE'RE OPEN!' The shop has a skeleton model in the window and is decorated with various items, with trees and other buildings visible in the background.]()
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Don’t let anyone tell you it can’t be done. I’m here to support you every step of the way!
Meet your instructor
Kelli Newsome
For the last 10 years, my wife and I have been running our own retail shops from gift shops to plant shops to a hand-poured candle business. We’ve researched and googled and asked around more times than we can count. With experience as vendor at over 150 pop-ups, 2 different mobile pop-up shops, 10 years of retail ownership experience in four different brick-and-mortar locations, and 12+ years wholesale experience including being a tradeshow exhibitor, I’ve learned a lot and am excited to help you save yourself a lot of online research and cut through the noise to get your retail shop up and running as soon as possible and save you some time in getting YOUR business started!
Still have Questions?
Other Services Offered
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Includes:
Logo + Icon
Color Palette + Aesthetic
Typography
Business Card
Social Icons
Why You Need It
Stand out as a brand
Look professional
Brand recognition
Helps customers get a feel for what your business is about
Priced at $5,250
Please reach out for a custom quote.
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Includes:
5-Page Squarespace or Shopify Website
Product-Ready with Shopping Cart
Follows Established Branding
Why You Need It
Helps customers find you
Look professional
Helps customers get a feel for what your business is about
Allow customers to shop for your products online
Priced at $3,200
Please reach out for a custom quote.
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Includes:
10-15-Page Squarespace or Shopify Website
Product-Ready with Shopping Cart
Follows Established Branding
Why You Need It
Helps customers find you
Look professional
Helps customers get a feel for what your business is about
Allow customers to shop for your products online
Priced at $4,800
Please reach out for a custom quote.
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Includes:
30-Minute or 1-Hour Zoom call
Why You Need It
If you’d like to talk ideas through before moving forward
If you want advice on how to execute an idea
If you need help organizing your to-do list or projects
Priced at $75 an hour
Please reach out for a custom quote.
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Includes:
Any design services you’ve been needing help with, including but not limited to business cards, flyers, emails, signage, packaging, website updates, social media graphics
Why You Need It
Your to-do list keeps getting longer and you need help knocking things off before you lose your mind
You can’t move forward until these design tasks are completed
You don’t need lengthy projects, just tasks completed one-time
Priced at $300/4 hours
Please note that I typically work in 4-hour time blocks daily. I also offer 8 hours for $600, but keep in mind that it may last two days to complete and the rate will not change.