A woman with tattoos sitting on colorful painted steps in front of a decorated house with balloons and a sign that says 'Cannon Deda.' She is smiling and wearing a white polka dot shirt, denim overalls, and checkered slip-on shoes.

Who is “Crockett as in Davy” ?

Hello! I’m Kelli Newsome, but my maiden name is Crockett. For most of my life, when asked how to spell my last name, I’d say, “Crockett, as in Davy.” As I contemplated a name for my new business, I kept thinking of how my life has really come full circle from the kid with rainbow hair that used to sit on her living room floor sewing pants in high school to the life I have now with my beautiful family and all of the fun things we’ve created together as small business owners. Crockett as in Davy, just felt right and makes me smile.

A glimpse into my journey… I’ve dreamed of starting my own design business for most of my life. While I’ve enjoyed working for others and have collaborated with my wife for the past ten incredible years, this moment finally feels right to create something that’s a true reflection of me. As we plan to move abroad in 2026, I want to embrace this opportunity to work remotely and pursue my passions from anywhere. My heart is dying to travel and to dedicate my days to what I love: design and family.

In 2004, I graduated with a Bachelor of Art degree in Fashion Design from Texas Woman’s University. I worked as a Technical Designer for a women’s clothing brand, and also loved working as a shopkeeper at a locally owned vintage shop in Deep Ellum during college, setting the stage for all I’ve been working towards in the past 21 years. My heart for graphic design sparked in high school, and despite only one college class, I’ve pursued it relentlessly. I’ve gained invaluable skills through various roles in product development and design, project management, and branding for my own shops and freelance work.

At 43, blessed with an incredible family and a small business I adore with my wife, I firmly believe that life is too short not to pursue what you love. I feel like the luckiest person on the planet to have the life I’m living. "Crockett, as in Davy," embodies my journey and passions. It showcases everything I cherish and the expertise I’m excited to share. If you’re embarking on your own small business journey, hold onto that initial excitement and thrill, and remember that making a living doing what you love is possible. I’m here to support you in bringing your dreams to life, allowing you to do what you love every day and have the life you want, too!

Let’s get this party started! I can’t wait to hear from you!

- Kelli

Schedule a 1-Hour Business Braintstorm Session!

Schedule a 1-Hour Business Braintstorm Session!

Do you want to talk it out before you dive in and commit to your new idea? I’d love to help ask questions to help you figure out if this is that right business idea you want to dive into! I’m here for honest feedback and encouragement to help you figure out your next steps or if it’s time to pivot. Let’s do this!

Services Offered

  • Includes:

    • Logo + Icon

    • Color Palette + Aesthetic

    • Typography

    • Business Card

    • Social Icons

    Why You Need It

    • Stand out as a brand

    • Look professional

    • Brand recognition

    • Helps customers get a feel for what your business is about

    Priced at $5,250

    Please reach out for a custom quote.

  • Includes:

    • 5-Page Squarespace or Shopify Website

    • Product-Ready with Shopping Cart

    • Follows Established Branding

    Why You Need It

    • Helps customers find you

    • Look professional

    • Helps customers get a feel for what your business is about

    • Allow customers to shop for your products online

    Priced at $3,200

    Please reach out for a custom quote.

  • Includes:

    • 10-15-Page Squarespace or Shopify Website

    • Product-Ready with Shopping Cart

    • Follows Established Branding

    Why You Need It

    • Helps customers find you

    • Look professional

    • Helps customers get a feel for what your business is about

    • Allow customers to shop for your products online

    Priced at $4,800

    Please reach out for a custom quote.

  • Includes:

    • 30-Minute or 1-Hour Zoom call

    Why You Need It

    • If you’d like to talk ideas through before moving forward

    • If you want advice on how to execute an idea

    • If you need help organizing your to-do list or projects

    Priced at $75 an hour

    Please reach out for a custom quote.

  • Includes:

    • Any design services you’ve been needing help with, including but not limited to business cards, flyers, emails, signage, packaging, website updates, social media graphics

    Why You Need It

    • Your to-do list keeps getting longer and you need help knocking things off before you lose your mind

    • You can’t move forward until these design tasks are completed

    • You don’t need lengthy projects, just tasks completed one-time

    Priced at $300/4 hours

    Please note that I typically work in 4-hour time blocks daily. I also offer 8 hours for $600, but keep in mind that it may last two days to complete and the rate will not change.

Are you ready ?

Interested in working together? Please fill out the information below, and I will be in touch with you within 48 hours. I can’t wait to hear from you!