Hi, I’m Kelli!

For the last 21 years, I have been involved in product development across a variety of areas, including apparel and handbags, graphic design for packaging, trade shows and websites, as well as project management for both nonprofits and corporations. Additionally, I have focused on branding my own shops and freelancing.

For the past decade, my wife and I have been on a wild entrepreneurial rollercoaster, opening and running gift shops with an incredible team, a micro plant shop in a tiny house, and our hand-poured candle wholesale business selling to hundreds of shops across the world.

With over 150 pop-up events under my belt, 2 mobile shops on wheels, a decade of brick-and-mortar magic across 4 locations, plus over 12 years in wholesale and 21 years of design work, I'm a small business cheerleader with insider knowledge of every twist and turn. I've seen the incredible highs, the stomach-dropping lows, and have the utmost love and respect for brand-building from scratch.

I'm genuinely excited to help you launch your product or service-based website with the smallest amount of stress possible, smoothing out those startup bumps along the way. Plus, I get a kick out of rebranding and would LOVE to see what we can come up with to add some energy to your current site that you’re not super proud to show off.