Faire + Wholesale Strategy
I’ve been on both sides of this table
I've sold to 800+ wholesale stockists worldwide through Faire, direct outreach, and trade shows. I know how the Faire algorithm works, what retail buyers look for, and why some shops get orders while others sit invisible. Let me put that experience to work for your brand.
800+
wholesale accounts worldwide
4
retail shops owned
2017
on Faire since
150+
trade shows + pop-ups
Four ways I can help your wholesale grow:
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Faire Shop Audit + Optimization
For brands already on Faire that aren't getting the orders they should.
● Full shop review
● Product descriptions rewritten for wholesale buyers
● Collection restructure
● Keyword optimization for Faire search
● Written action plan delivered
$350
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Faire Shop Setup
For brands new to Faire, set up right from day one.
● Brand story + about section
● Product descriptions written for wholesale buyers
● Collection organization
● Imagery review + recommendations
● Policies + shipping settings
● Faire algorithm optimization
$450
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Wholesale Strategy Session
60-minute 1:1 focused entirely on growing your wholesale.
● Faire algorithm + visibility strategy
● Outreach to retailers
● Line sheet review
● Pricing structure check
● How to get reorders flowing
● Written recap delivered same day
$225
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Ongoing Faire Management
Monthly management of your Faire shop so it keeps growing.
● New product listings written + added
● Shop updates + seasonal refreshes
● Faire market participation strategy
● Monthly performance review
● Promotional strategy
$250/month
Most people offering Faire help have never actually sold on Faire.
I've been a Faire seller since 2017, back when it was still called Indigo Fair. I've gone through every algorithm change, every promotion cycle, every Faire Market season. I've pitched to hundreds of retail buyers directly, had products picked up by major gift shops and boutiques across the country, and built a wholesale brand that sold to 800+ stockists worldwide.
When I work on your Faire shop, I'm not reading from a tutorial. I'm drawing from a decade of doing exactly what you're trying to do — getting indie brand products into stores, getting reorders, and building wholesale relationships that last.
This is for you if:
✔ You're on Faire but not getting orders
✔ You're setting up Faire for the first time and want to do it right
✔ You're doing wholesale manually and want to move to Faire
✔ Your wholesale is stagnant, and you don't know why
✔ You want a strategy for growing your retail accounts beyond Faire
This may not be if:
✘ You don't have wholesale-ready products or pricing, yet
✘ You're looking for someone to make cold outreach calls on your behalf
✘ You're still deciding whether you want to do wholesale at all
Common Questions
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No — I offer complete Faire setup for brands new to the platform. If you're already on Faire but not getting results, the audit and optimization is usually the fastest path to more orders.
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Yes. While Faire is the primary platform I work on, the Wholesale Strategy Session covers your full wholesale approach, direct outreach, line sheets, pricing structure, buyer relationships, and overall strategy.
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Book a free 30-minute consult, and let's look at your Faire shop and wholesale strategy together. I'll tell you exactly what I'd change first.
Ready to grow your wholesale?
Book a free 30-minute consult. No pitch, no pressure, just a real conversation about where you’re at now, where you want to be, and how to get there.